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Users access Twitter through its website interface, Short Message Service (SMS) or mobile device application software ("app").
In August 2010, the company appointed Adam Bain from News Corp.'s Fox Audience Network as president of revenue. In February 2010, Twitter users were sending 50 million tweets per day. For example, a record was set during the 2010 FIFA World Cup when fans wrote 2,940 tweets per second in the thirty-second period after Japan scored against Cameroon on June 14.The application, now called "Twitter" and distributed free of charge, is the official Twitter client for the i Phone, i Pad and Mac.From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of Vine videos shared on Twitter are visible directly in users' Twitter feeds.In July 2014, Twitter announced that it intends to buy a young company called Card Spring for an undisclosed sum.